Exploring the connection between personal
and environmental wellbeing.
Clay is a practice of incremental behavior change — for you and for our Mama.
Clay is built on two concepts, backed by science:
Our wellbeing is directly aligned to environmental wellbeing (reference), and
Our habits may be one of the most important obstacles to help mitigate climate change. (reference).
At Clay, we’re here to slowly introduce practices — as a community — to help ourselves and help our Mama.
Clay offers information and practices that enable you to reconnect to yourself, understand opportunities for behavior change, and become empowered to nurture our environment. We do the individual work of taking care of ourselves and adjusting our actions, while collectively supporting organizations and people that are doing good in the world.
It’s a framework for sustaining change at all levels of the system.
It’s a creative way to love your Mother.
Current Collection
2026
Foundations ~ Coming Home
In 2026, we’re starting with the basics. We’re coming home — to ourselves, each other and our Mama. It’s an opportunity to fall in love with the simplicity, yet honor the complexity, of being alive.
About Clay
Learn about the frameworks and research behind Clay. Our approach is simple, thoughtful and integrated—enabling us to learn, be empowered and create sustained change in our lives.
Forever inspired by nature and art, we designed Clay to follow seasonal change, nature’s elements and creative expression.
Get to know who we are, our values and the creator of the project.